Barbara Bruce-Ross, President & CEO
The B.Witching Company was founded by Alice Bruce in 1969 as a boutique manufacturer of wholesome toiletries formulated to alleviate dry skin and eczema issues. Great-Grandma Bruce continued to create new fragrances and products over several decades until her later years, when the company went dormant.
In 2001, Barbara Bruce-Ross (eldest grand-daughter) along with the support of other Bruce family members, revived the company, updating everything while still remaining steadfast to their grandmother's vision of a bath and beauty line that is wholesome and effective. Soon, the company flourished under her leadership. Over the years she became more involved with the day to day operations of the company and in 2003 she assumed the role of President.
Today, Barbara oversees the operation of all company owned Retail Stores, the Wholesale Sales division, the Internet Retail Sales division, the Bath Potion Classes division, product development, branding, marketing and advertising. She has been credited with tripling the companies sales within the last three years. The B.Witching Bath Co.’s portfolio of award-winning bath and body products include top selling formulas, One-hundred Roses, Rocky Mountain Sky, Spa Tonic, along with the very popular Kitchen & Garden Soap Collection.
Prior to joining B.Witching Bath, Barbara enjoyed a eighteen year career in finance working for a NY based financial institution, experience she credits with giving her the drive and wisdom to make difficult decisions that help B.Witching expand it’s business. She attended Fairleigh Dickinson University and Columbia University Executive Studies program.
A metro New York area native, Barbara currently resides in Wyckoff, NJ with her husband and nine year old daughter. Needless to say there is always adventure in the air.
Over the years she had served on the board of various charities, political action committees and woman's business groups. She has been quoted and featured in media sources, The Record, CNBC.com, The Star Ledger, Forbes.com and Fox Business News, to name just a few. She is available for appearances and commentary pertaining to the bath and body industry, parenthood, balancing career and family life, small business, and other retailing trends.
Barbara currently holds membership in these business organizations:
Cosmetic Executive Women CEW
National Association of Women Business Owners NAWBO
Independent Cosmetic Manufactures Association ICMA
Ridgewood, NJ Chamber of Commerce
Hawthorne, NJ Chamber of Commerce
My Journey on the Camino de Santiago - Yellow Arrows of Life's Journey
Recent Media Features and Mentions:
Daily Voice, Feb 2016, Ridgewood's B.Witching Bath Finds Home in Larger Space
HAPPI Magazine Video Interview May 2014: What's Brewing at B.Witching Bath Co.
Guidepost: Angels On Earth March/April 2013 Making Gram's Dream Come True
Bella NYC Magazine B.Witching Holiday November 2012
Bergen Health & Life Magazine April 2012, Family Magic
Huffington Post/AOL March 2012, Her Grandmother's Dying Wish Changed Her Life
Gift Shop Magazine Winter 2012, Rinse and Repeat: Why Bath And Body Products Always Clean Up Well
Modesto Bee WorkWise January 2012, Global Awareness Flows To And From Customers
Gift Shop Magazine February 2011, Top Chef Contestant Helps Launch New Soap Collection
Happi August 2011, ExTracts Expands Organics And Personal Care
NJ Record June 2010, Making Magic From An Old Family Recipe
For more information about the B.Witching Bath Company we suggest reviewing the following links:
B.Witching Celebrity Fan Club
B.Witching In The News
Barbara Bruce-Ross, President
B.Witching Bath Co.
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